This fully animated 3D film was produced for Saudi Aramco for their annual Board of Directors meeting in Tokyo. The central theme of the event was “Aiming Higher” – reflecting Saudi Aramco’s commitment as one of the leaders in the energy sector.
Saudi Aramco is continually transforming and it is this journey that we wanted to reflect creatively in our film by using seamless transitions and fluid camera movements to move from scene to scene. We opted for a contemporary colour palette and an expressive design style to mirror Saudi Aramco’s own brand.
To give the film a human feel, we shot live action actors in a green-screen studio using motion control, which we then composited into the film, successfully integrating both live action and 3D animation.