THE BRITISH LEEK SOCIETY
Mean Onions

The British Leek Society had a challenge. Although a commonly known vegetable, the leek remains a rare ingredient in most British households.

Our mandate was to grow brand awareness of the leek and highlight its advantages over its more famous vegetable cousin, the onion. With that in mind, we produced this film for a web campaign that aimed to reveal the dark truth about the onion.

Have you ever wondered why onions made you cry?

Partnering with the talented Charles Muzard, writer and director for Funny or Die and Comedy Central, we bring you “Mean Onions”.

THE BRITISH LEEK SOCIETY

PRODUCTION COMPANY

ONE SMALL PIXEL

EXECUTIVE PRODUCER:
HUGH IP
PRODUCER:
JOE BINKS
WRITER/DIRECTOR/EDITOR:
CHARLES MUZARD
DIRECTOR OF PHOTOGRAPHY:
DAMIAN DANIEL
STYLIST:
NOELLA MINGO
SOUND RECORDIST:
FELIX JUDE WEST
ANIMATION:
MR KAPLIN
COLOURIST:
STORM HD
MUSIC AND SOUND DESIGN:
ECHOIC AUDIO
TALENT:
EMILY RUNACRES-GRUNSTROM, MASS NOKHAS, POPPY LAWLESS, CHRISTIAN OKOLI, JESS NESSLING, AARON SPENDELOW