The British Leek Society had a challenge. Although a commonly known vegetable, the leek remains a rare ingredient in most British households.
Our mandate was to grow brand awareness of the leek and highlight its advantages over its more famous vegetable cousin, the onion. With that in mind, we produced this film for a web campaign that aimed to reveal the dark truth about the onion.
Have you ever wondered why onions made you cry?
Partnering with the talented Charles Muzard, writer and director for Funny or Die and Comedy Central, we bring you “Mean Onions”.
THE BRITISH LEEK SOCIETY