PRUDENTIAL
Pan-Asia Film Festival Opener

Prudential plc sponsored the 2014 Pan-Asia Film Festival and the brief was to create a short film that would be played before every film screening.

Prudential wanted to celebrate all that was great about Asia through the medium of cinema, and knowing a majority of the audience would be massive Asian movie fans, our idea was to take six iconic films and visualise a key object or artefact in the coolest possible way.

PRUDENTIAL

JACK MORTON WORLDWIDE

CREATIVE PRODUCER:
HUGH IP
DESIGN AND ANIMATION:
THOMAS VALENTE, JACQUES PARYS
MUSIC AND SOUND DESIGN:
BOX OF TOYS AUDIO