Our goal was to create something that was simple yet sophisticated in both design and animation.
So taking inspiration from each of the institutions that BP sponsors, we selected design elements that made each institution unique (such as textures, materials and works created by the artists and performers) and combined them in 3D, to create an architectural form for each institution.
So for Tate Britain, for instance, we took our cue from the works of Barbara Hepworth and David Hockey, and materials such as fabric and marble synonymous with the physical architecture of the gallery itself.
Each of the four architectural representing the institutions were placed in an abstract landscape, and complemented by text that revealed details about each of the BP sponsored events or performances taking place.