Sometimes constraints can restrict the creative process, but in this case they spurred us on to be as inventive as possible.

Thanks to a clear brief from our friends at Frank Bright & Abel, including some very specific guidelines on how some brand elements could behave, and their appreciation of what animation could bring, we created a film that constantly surprised and engaged, with a warm human feel at its heart.

With the visual brand identity already formed we jumped straight into developing various motion tests to show Hollis how their new identity could move in an animated environment.

The project was one of the smoothest ones we have ever been involved with, thanks to an agency who was directive and empathetic, a client who embraced the possibilities of the new brand, and our talented Animation Director and Composer who loved making this piece.