We were thrilled to get the chance to tell of the story of one of Britain’s biggest high street names.  Tesco wanted to celebrate the story of Jack Cohen, the founder of Tesco, and show how Tesco still delivers value for its customers 100 years later.

Coinciding with the launch event for their new discount store “Jack’s”, we worked with the lovely peeps at Collider to produce a film that embraced Jack’s ‘anti-establishment’ and homegrown persona using 2D animation, in a rich, layered, technicolour story that reflected the social and cultural landscape of each decade. 

It was important this film was not just a dry history lesson but something that was humorous, humble and real in its narrative. We wanted it to show who Jack Cohen really was and what he stood for, a customer champion and a remarkable self-made businessman who built one of Britain’s most successful retail establishments.