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BP
Energy Outlook
The Challenge
BP’s Energy Outlook is an annual report about the forces shaping our planet’s energy transition. So, how do you make a film that's different from all those that have come before, whilst giving the report the screen presence and vibrancy it deserves under very tight production constraints?
Building the unique around the uncertain
The finished film had to stand out from every other Energy Outlook film over the past decade and highlight the latest report’s key findings, final versions of which would only be available two days before final delivery.
A real issue when your concept is to bring the key findings to life by animating elements from the printed report within a live action scene. A complicated production challenge that would demand real flexibility.
An animated world for the real world
Seamlessly combining 3D animation with live action demanded a 3D animatic to plan the live action shoot, defining lighting and camera angles precisely around our animated elements.
To allow last-minute changes to the intricate 3D animations and report findings, we were able to build real flexibility into each one.
Hide Credits
Client
BP
Creative Studio
One Small Pixel
Executive Producer
Hugh Ip
Stephen Marsh
Live Action Director
Matthew McDermott
Producer
Joe Binks
Design and Animation
Ink and Giants
Scriptwriter
Stephen Marsh
Music and Sound Design
Echoic Audio
