Get in touch
Glencore
Code of Conduct
The challenge
How do you dramatise a long list of essential regulations in a compelling way, so staff can absorb them quickly and easily, without the drama of a long-drawn-out production process?
A world of personality, built for efficiency
We worked with our friends at Connected Pictures to turn a 52-page code of conduct document into 17 short, character-led animations.
To speed up production, we created an own-able cast of characters and world of assets for the brand, that could not only tell our 17 stories, but could be called back for all kinds of future productions too.
This kit of elements, along with rapid script development, enabled us to hit a tight deadline and offer even more rapid production for future projects set in the same world.
Hide Credits
Client
Glencore
Agency
Connected Pictures
Creative Studio
One Small Pixel
Executive Producers
Hugh Ip
Stephen Marsh
Producer
Joe Binks
Art Direction and Animation
Cumi
Danny Romano
