This is a short story set in the near future, about a day in the life of Monica and Sophie, showing what the customer experience might look like as BP moves towards their Net Zero ambition.
BP is fundamentally changing what it does so that it can become a Net Zero company by 2050. As part of their strategy, they held a 3 day virtual conference to tell the world how they are going to get there.
One key aspect of this was showing how the BP retail and business customer experience and might change in the future to make lives easier and better for customers.
Although this human story takes place in a 2D animated world, we wanted to create as much depth as possible. Even though Monica and Sophie were fictional, animated characters, it was very important that the audience could relate to them, and be able see themselves in their world.
The character design worked hand in hand with the environment in which they inhabited, so that the style and animation felt natural, whilst creating a strong sense of place at the same time.
We also wanted to have a sense of always moving forward so the scenes were designed so that they felt continuous and integrated, as if we were moving through a comic strip, allowing us to transition and take seamless jumps in time without it feeling forced.