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Siemens
Transform Your Voice
The challenge
How do you help a serious technology company engage and have fun with visitors to Web Summit, one of the world’s most inclusive and progressive tech forums, while bringing to life their new brand promise ‘Transform the Everyday’?
Transforming visitors’ perceptions
The experience had to attract visitors to engage, collaborate and have fun in a noisy, busy trade show environment. Demanding very little, and delivering a reward big enough to make it a memorable part of their day, this was designed to also dispel their perception of Siemens as a dependable but boring hardware provider.
So, we took something we all use every day and transformed it through technology, with our ‘Transform your voice’ concept. An installation that did exactly that. Collecting up to four visitors’ voices at a time and transforming them into digital art in real time.
Giving Siemens a 3D voice
Speaking into one of four sonic cones, we used generative software to transform visitors’ voices into fascinating moving 3D patterns on screens on each face of a central cube. With each pattern continuously reacting and evolving as they spoke, and combining with other voices to create a genuinely interactive and collaborative experience.
Connecting visitors with each other and giving Siemens a compelling voice in a progressive digital space.
Transforming 3,512 voices on the day and encouraging 3,125 unique artwork downloads via a QR code link.
Hide Credits
Client
Siemens
Agency
Jack Morton Worldwide (Dubai)
Creative Production Company
One Small Pixel
Executive Producers
Hugh Ip
Stephen Marsh
Project Manager
Daniel Savage
Art Direction
Ink & Giants
Real-time development
Fray Studio
Sound design
Space and Sound
