How do you inspire newcomers to the arts, as well as culture-lovers, to visit BP’s sponsored programme of events at iconic British institutions?
When BP wanted to broaden the appeal of its ‘Summer of Arts’ beyond its usual audience, we brought together an engaging animation style with key elements from the event venues, exhibits and theatre productions to create a show-stopping performance to entertain everyone, with plenty of visual ‘easter-eggs’ for art fans to spot.
All kinds of elements, from architectural features of the iconic host venues to cues from exhibits by Barbara Hepworth and David Hockney were meticulously researched and combined to create four animated 3-D environments. After a fly-through tour accompanied by music inspired by the event themes, our four environments revealed themselves from above, as the letters in the word ‘arts’.
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