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Noble Oak Bourbon
Seeds Of Change
The challenge
How do you distil the raw elements of a great concept and the decades it takes an oak tree to mature, into 60 seconds worth savouring?
Taking the spirit of an idea to a well-rounded execution
Noble Oak bourbon gets its flavour from the mighty oak behind its casks, and we wanted to use the small action of planting the acorn as a metaphor for the small actions they perform in the maturation process that pay off over time in the quality of their liquor.
An action that’s also brought to life when they plant a new oak tree for every bottle they sell. We were able to help distil the creative and deliver a film that captured the essence of this magical transformation.
Growing better and better
After helping refine the script to land the story, we began to craft our CGI tree, representing the mature oak on the pack, but this time seeing it grow in reverse. We condensed decades into 60 seconds with the help of day-to-night transitions, grass receding back into the earth and reversing other elements from nature.
We also integrated the product sympathetically using visuals that paralleled the organic process, in-keeping with the nature and wood theme. A truly collaborative development process that got, just like a master distiller, the absolute best from all the ingredients.
Hide Credits
Agency
Edrington Studio
Agency Creative Director
Reeve Rixon
Creative Studio
One Small Pixel
Executive Producer
Hugh Ip
Stephen Marsh
Producer
Joe Binks
Director
Gabor Ekes
3D Designer
Rich Hallsworth
Joe Winston
Music and Sound Design
Ideosound
